What a website audit actually checks

"Website audit" sounds technical, like something with a lot of charts you will not read. It does not have to be. A good audit is a plain review of your current site, written so you can act on it. Here is what one actually looks at.

First impressions

The first question any visitor asks, without thinking about it, is whether they are in the right place. The audit looks at whether your homepage says who you are, what you do, and where, in the first few seconds, before anyone scrolls.

How it works on a phone

Most people will see your site on a phone. The audit checks how it reads and works on a small screen: whether text is legible, buttons are easy to tap, and nothing is cut off or broken.

Speed

How long the site takes to open, and what is slowing it down. People leave slow sites, and Google ranks them lower, so this one matters twice.

Whether Google can find it

The audit checks the basics search engines rely on: page titles, descriptions, and a structure Google can read, plus whether the site is set up to be found for the things you actually do.

How customers reach you

A site can look fine and still fail at the one job that pays: getting someone to contact you. The audit follows the path a real customer takes to call, book, or message, and checks that it is obvious and actually works.

Content and trust

Real photos, real reviews, and copy that explains things plainly all build trust. The audit notes what you have, what is missing, and anything doing the opposite.

Your platform and what it costs

What your site is built on, what you are paying, and whether there is any risk in staying, like being locked in or sitting on something no longer supported.

What is worth keeping

Not everything needs to go. The audit takes an inventory of the good material already on your site, the photos, reviews, and copy that work, so nothing useful gets thrown away if you do rebuild.

What you get, and what it costs

The result is a written report, in order of what to fix first, with a straight recommendation at the end: a few fixes, or a rebuild. It is useful even if you never hire anyone, because you walk away knowing exactly where your site stands. The audit is a flat $300, and if you decide to rebuild within 60 days, that $300 comes off the project. You can read more about the audit here.